Privacy Policy
Effective date: 11 November 2025
1. Who We Are
EthnoQuest (“we”, “our”, “us”) operates an educational geography game available worldwide. This privacy policy explains how we collect, use, store, and share personal information in accordance with global privacy frameworks including the GDPR (EU/EEA/UK), CCPA/CPRA (California, USA), PIPEDA (Canada), and other regional standards.
2. Information We Collect
- Gameplay data: local scores, mode selections, and progression stored on your device to power leaderboards and resume sessions.
- Support communications: information you provide when contacting us (name, email, message content).
- Usage and diagnostics: non-identifiable analytics such as device/browser metadata, approximate location, and engagement metrics, when consent is provided.
- Advertising identifiers: if ads are enabled, Google AdSense may collect pseudonymous identifiers, device information, and coarse location to show relevant ads.
3. Legal Bases for Processing
We process personal information under the following legal bases:
- Contract: to deliver the EthnoQuest service you request.
- Consent: for optional analytics, marketing, and personalised advertising (you can withdraw at any time).
- Legitimate interests: to maintain platform security, prevent abuse, and improve the game experience.
- Legal obligations: to meet regulatory, tax, and audit requirements.
4. How We Use Information
- Operate and improve gameplay, personalise content, and store your local progress.
- Respond to support enquiries and provide customer assistance.
- Monitor service performance, troubleshoot issues, and protect against fraud or abuse.
- Serve contextual or personalised ads where you have given consent.
- Comply with legal or regulatory obligations and enforce our Terms of Use.
5. Data Sharing
We share information with trusted partners who help us operate EthnoQuest. These partners only receive the data necessary to fulfil their services and must protect it in line with this policy:
- Infrastructure providers (hosting, CDN, analytics) that keep the application available worldwide.
- Customer support and communication tools used to respond to your requests.
- Advertising partners such as Google AdSense, when ads are enabled.
- Legal authorities when required by law or necessary to protect our rights, users, or the public.
6. International Transfers
EthnoQuest is accessible globally. Data may be stored or processed in locations outside your home country. When we transfer personal information internationally, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs), adequacy decisions, or equivalent mechanisms to ensure your data remains protected.
7. Retention
We keep personal information only as long as necessary for the purposes outlined in this policy. Local gameplay data stays on your device until you clear browser storage. Support communications are retained for as long as needed to respond and maintain a history of our interactions. Aggregated analytics may be kept for longer periods without identifying you.
8. Your Rights
Your rights depend on your jurisdiction, but may include:
- Accessing the personal data we hold about you.
- Requesting corrections, updates, or deletion.
- Restricting or objecting to certain processing activities.
- Withdrawing consent at any time, without affecting the lawfulness of prior processing.
- Requesting portability of your data in a structured, machine-readable format.
- Lodging a complaint with your local data protection authority.
To exercise your rights, contact us at support@ethnoquest.com. We may request additional details to verify your identity before fulfilling certain requests.
9. Children’s Privacy
EthnoQuest is not directed at children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us so we can take appropriate steps to delete it.
10. Updates to This Policy
We may update this privacy policy to reflect changes to our practices or legal requirements. Significant updates will be communicated via the app or email (where possible), and the effective date will be revised accordingly.
11. Contact
Questions or concerns? Email support@ethnoquest.com. Our team responds to privacy requests within one calendar month or sooner where required by law.
12. Cookies and Tracking Technologies
EthnoQuest uses cookies and similar tracking technologies to enhance your experience, analyze usage, and support advertising when enabled.
Types of Cookies We Use
- Essential Cookies: Required for the game to function properly. These include cookies that store your game progress, scores, and preferences locally on your device. These cookies cannot be disabled as they are necessary for core functionality.
- Analytics Cookies: Help us understand how visitors interact with EthnoQuest by collecting anonymous information about page views, game sessions, and user behavior. These are only used when you provide consent.
- Advertising Cookies: When ads are enabled, Google AdSense and other advertising partners may set cookies to deliver relevant advertisements, measure ad performance, and prevent fraud. These cookies enable personalized advertising based on your browsing behavior and interests.
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies, though this may impact your ability to use certain features of EthnoQuest. You can also withdraw consent for non-essential cookies at any time by clearing your browser's cookie storage or adjusting your browser settings.
When you accept cookies through our consent banner, you consent to the use of analytics and advertising cookies as described in this policy. You can change your preferences at any time by clearing your browser data or contacting us at support@ethnoquest.com.
Third-Party Cookies
Our advertising partners, including Google AdSense, may set their own cookies when ads are displayed. These third-party cookies are subject to the privacy policies of those providers. We do not have access to or control over these cookies. For more information about Google's use of cookies, please visit Google's Cookie Policy.